When Your Brand is on the Line, Supply Chain Data is Vital | Part 1MORE
When your brand is on the line, gain visibility into and control over your supply chain data. Trends ranging from globalization to social media, to rising consumer demand for responsibly and sustainably produced goods have transformed the role of data in the supply chain. Your supply chain today is very much an extension of your brand – with the power to bolster or harm your reputation. Even the most praised brands are susceptible.